Dukick and the 2-Week "Sprint" Journey with Vinhomes Market TVC Dukick reveals the dramatic and proud "behind-the-scenes" story of the TVC project "GOOD is the START, but PERFECT is the GOAL" - a collaboration between Vinhomes Market and Agency Pencil Group! With only two weeks to turn an idea into a final product, it sounds easy, but this was a journey that required the utmost focus and the lightning-fast abilities of the entire team. Every second and every minute was meticulously adjusted by Dukick to ensure no detail was missed. Facing a big challenge with CGI as most scenes were shot on a green screen and then blended into CGI backgrounds, Dukick’s CGI team and partners “ran at full speed” to complete every pixel and super-realistic 3D detail. Each shot was carefully crafted to bring a vibrant, unique environment under immense time pressure.
🕺 The challenge of synchronizing choreography and actor movements with graphics was no small feat. Dukick not only generated ideas but also worked with choreographers, coordinating each movement to ensure every shot achieved maximum harmony, delivering authentic, captivating emotions for viewers. On set, a race against time. From 4 a.m., the Dukick team was ready on set, managing time and commuting between three distant locations in a highly organized manner. Logistics were also meticulously planned to ensure every shot was completed on schedule.
🎬 Key to this TVC was the presence of MC Hoàng Oanh and the duo Tú Vi – Văn Anh, who not only brought charisma but also added emotional resonance to each frame. Dukick harmoniously coordinated each scene to maintain the best “mood,” helping KOLs comfortably embody their roles and create positive energy throughout the shoot. This TVC is the result of art, technique, and the full dedication of the Dukick team. Thanks to Vinhomes Market and Agency Pencil Group for trusting Dukick and accompanying us on this memorable journey!
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Client: Vinhomes Market
Agency: Pencil Group
Production House: Dukick Advertising Film